Marketing with Fine & Country

WE VALUE PRESENTATION

Moving home is one of the most important decisions you will make; your home is both a financial and emotional investment. We understand that it’s the little things – without a price tag – that make a house a home, and this makes us a valuable partner, whether you're buying or selling.

Our Proven Premium

STRATEGY

We know the art of successfully selling exquisite, premium properties, and in our experience, there are three guiding principles to maximising the sale price of your property and ensuring a successful sale. Everything that we discuss with you will be one or a combination of these three elements; because when you choose us, we are dedicated to valuing the little things that make a home.

  • Presentation

    Presentation

    Every home is unique and at Fine & Country, we ensure every property is portrayed in its absolute best light. With a combination of professional photography and videography, as well as exquisite brochures we can perfectly portray the unique details and lifestyle of your home.

    Find out more
  • Exposure

    Exposure

    The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are not constrained by such influences as specific location, proximity to public transport or local amenities.

    Find out more
  • Service

    Service

    We ensure that your sale is as smooth as possible through regular communication and review of your bespoke marketing strategy. We make sure that your offers are valid and potential purchasers are fully motivated and qualified. All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area.

    Find out more

We value EXQUISITE PRESENTATION

Every home is unique and at Fine & Country, we ensure every property is portrayed in its absolute best light. With a combination of professional photography and videography, as well as exquisite brochures we can perfectly portray the unique details and lifestyle of your home.

Selling your home is about selling a lifestyle and captivating photography is an essential part of this. Our professional photographers capture your home in the best possible light to ensure it makes the right impression both online and offline.

Modern, premium property sales leverage the power of digital marketing to immerse and intrigue possible buyers from the moment your property goes onto the market. Our virtual 3D tours offer a superior virtual viewing experience with technology bringing your home to life. This allows potential buyers to explore your home remotely and gain a feel for the lifestyle.

Video footage is one of the best ways to impress when it comes to superior property presentation. High-quality, engaging content that seamlessly flows through a home, highlighting its memorable features and giving a sense of proportion is a powerful asset in your property sale.

No one understands life in your home like you do. So, we employ a team of experienced property writers who carry out a short lifestyle interview by telephone. This gives an insight into living in your home as well as the local area, bringing the property to life and going beyond what a property brochure alone can offer.

Our in-house design studio produce a 24-page brochure bespoke to your property, showcasing the character and lifestyle of your home. Your brochure, available as a PDF and digital pageturner, will then be distributed to our comprehensive database, both by post and electronically.

Staging and styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. Our team of experts will maximise the use of light and space, style key rooms to attract the right target market and present each property as a home - helping buyers to see the potential and best your property has to offer.

EXPOSURE to London and International Buyers

The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are not constrained by such influences as specific location, proximity to public transport or local amenities. In today's market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere.

Fine & Country has a presence in over 300 locations worldwide, including 225 locations in the UK. Your property will be available to over 120,000 high‑net‑worth customers registered in our international database of active buyers and a selection of Fine & Country upper‑quartile sellers.

Your property will be advertised in one or more of our prestigious publications:

COLLECTION is a property and lifestyle magazine dedicated to your region*. Using sophisticated data it is distributed via direct mail, to local prime properties and high‑net‑worth individuals.

REFINED is our national monthly publication. It showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities.

EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.

Social Media is a highly effective marketing tool to promote your property, where selective targeting by income, interest and demographic means that we can expose your home to many more potential buyers, whether they are actively looking for a property or not.

We know that the property portals are the go-to for potential buyers, so we harness the power of Rightmove and Zoopla, especially their premium listing facility, to maximise the exposure of your property. At fineandcountry.com buyers can peruse every property for sale, from Australia to Zimbabwe. Positioned alongside engaging lifestyle blog content, your property sits on a platform that champions exquisite property.

The Media Centre has fantastic relationships with journalists from the major national news outlets. The team pitches unique or newsworthy properties to national, regional and online platforms on a regular basis.

Fine & Country AT YOUR SERVICE

We ensure that your sale is as smooth as possible through regular communication and review of your bespoke marketing strategy. We make sure that your offers are valid and potential purchasers are fully motivated and qualified. All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area.

We find regular communication ensures your sale is as smooth as possible. We will call you at least once every two weeks and visit you in person every four weeks to review the strategy and make any changes we agree are required. The monthly marketing strategy meeting is a chance to review the marketing done to date, discuss feedback from potential buyers and agree the future marketing plan.

We ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.

All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area.

We financially qualify any interested party before passing an offer to you. In-house sales progression is carried out by our team and we will be on hand to assist at every stage, from offer to completion.

We ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.

If you're considering moving out of the area, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office in your desired location and access their exclusive local knowledge. Benefit from the extensive Fine & Country network and ensure that you receive the best service for your sale as well as for your purchase.

We know that your time can be extremely precious, and so we have partnered with a property buying agency to assist you in finding the ideal property. Our buying agent will source and shortlist properties based on your specifications. They will then negotiate and secure the right property, taking care of the entire process for you.

Presentation and Exposure BESPOKE MARKETING SUITES

Our Bespoke Marketing Suite service is exclusive to Fine & Country. It is designed to highlight the most desirable features of your home, as well as presenting it professionally to the widest possible audience.

The most favoured elements in our Bespoke Marketing Suites include:

  • Professional property brochure
  • Professional photography
  • Full-page feature in Refined
  • Lifestyle interview
  • Detailed floorplan
  • Video
  • Online page-turner of brochures
  • Park Lane showroom presentation
  • Professionally printed window card
  • Property of the week on the website and social media
  • 3D virtual tour

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